CORE People

Marc Miller

Marc Miller

Marc’s 30+ years in market research includes over 10 years on the client side and over 20 as a research contractor. Marc has an excellent perspective on the needs of research end-users and their internal clients. His client-side experience includes Miller Brewing Company, Frito-Lay, Coors, and United Artists Cable.

Marc spent his first three years after his MBA program at Burke Market Research. Prior to starting CORE INSIGHTS, Marc was Vice President of Talmey-Drake Research in Boulder and was co-principal at MazerovMiller Research & Strategy in Denver.

At CORE INSIGHTS, Marc manages all client contact and conducts a very wide variety of primary custom research for clients ranging from individual entrepreneurs and small startup companies to leading Fortune 500 companies. He has been responsible for over 500,000 survey interviews and has personally conducted 600+ focus groups, and over 1,000 one-on-one in-depth interviews and ethnographies.


 

John Tavery

John Tavery

John is the owner and president of Tavery Research, Denver, CO. In support of individual CORE Insights projects, John assists in field implementation and reporting, including sampling, programming, pretesting, data processing, and quality control.

John has over 20 years of primary market research experience, including the programming, setup and execution of telephone and online surveys, focus groups, and one-on-one interviews, coding, data processing, production of crosstabulated data using WinCross, SPSS data file management and analyses, production of graphics, and reporting. John and Marc have worked together continuously for over 10 years.

John’s industry experience includes consumer products, telecommunication, business-to-business, travel and tourism, entertainment, financial services, and non-profits.



 

Fran Simon

Fran Simon

Fran has twenty years of multivariate data analysis experience, in a wide variety of research applications. She provides analytical support for specific CORE INSIGHTS projects when sophisticated quantitative techniques are needed for data analysis. Fran has conducted numerous market segmentation and targeting analyses, and brand positioning analysis projects in the consumer, business-to-business, and nonprofit markets. Multivariate analytical tools frequently used include factor analysis, regression, analysis of variance, cluster analysis, conjoint and discrete choice analysis, perceptual mapping, and CHAID, using both SAS and SPSS.

Fran’s experience includes healthcare, high-tech, telecommunications, advertising media, financial institutions, and entertainment, as well as the development survey panels and online survey methodologies.



 

Linda Duffy

Linda Duffy

Linda has over twenty years of professional research experience, both as a client and as a research contractor. Her research work has included market segmentation and targeting, pricing, sales forecasting, and a variety of highly customized survey research studies on subjects such as customer satisfaction and loyalty, new product development, industry trends, and competitive analyses. She is well-versed in the consumer products, entertainment, sports, travel and leisure, and the computer software industries, and has conducted extensive business-to-business research. Linda supports CORE INSIGHTS in several capacities, including questionnaire development, project execution, pretesting, interviewing, analysis, technical writing, and quality control.



 

Alaine Lerner

Alaine Lerner

Alaine has over 20 years of market research experience as an independent consultant and research manager designing and implementing research studies to support new product development, customer satisfaction, product or service positioning/repositioning and new business development.

Alaine is well-versed in both quantitative and qualitative research, including focus group moderation, one-on-one interviews, and ethnographies. She has managed, moderated, and reported results from custom qualitative studies for numerous Fortune 500 corporations, new and growing businesses, non-profit organizations, and advertising agencies.

Alaine’s experience includes student needs assessment, communications testing, program evaluation, new program development, PR evaluation, customer needs assessment, positioning, and on-line program evaluation for Alta Colleges, Children’s World Learning Centers, Phoenix Academy, and the American Heart Association.