CORE INTERVIEWING Examples & Applications

A few examples illustrate the use of CORE INTERVIEWING:

This level of personal reparation - and its pervasiveness among the traveling public - was vital to understand for our travel industry client and would not be forthcoming without CORE INTERVIEWING.

Sure, “the game” is important, but responses to the more insightful CORE questions yield richer, more useful results - well beyond the initial answers given to vague, general, or standard research questions.

CORE INTERVIEWING provided a detailed, holistic assessment of the restaurant’s competitive positioning, operations, specifics about the menu and food such as side dishes, freshness, quality, preparation, serving sizes, value, and customer service improvements needed to convert new customers into loyal, repeat customers.