CORE INSIGHTS Defined

CORE: Consumer Orientation, Rationale, and End-benefits

INSIGHTS: In-sights (‘in-,sīts) n. Discovery of the true nature of consumer perceptions, decision-making, and actions, including the communication of new information that effectively identifies the driving forces behind consumer thoughts, intentions, rationale, and behavior.

We always provide clients with a remarkably clear set of recommendations for each study we conduct, based on generating and analyzing true insights gleaned from consumers.

 

CORE is rooted in psychologically-based benefit-chain laddering interviewing techniques.
For more, see
CORE INTERVIEWING